Apparel Merchandising and Management Courses

 

AMM 310 Design and Merchandising

 

In this course we learned how to create a line of our own through the

creation of flats. I learned how to identify target markets and how to

geographically find them. I made a mission statement, vision statements,

and how to create a theme board.

 

Click on the images on the left to see my finale product.

 

I learned how to make a product line idea into a full length design. Including,

the fabric swatches, garment flats, and and style boards. I made a media

calendar for the launch of the event. I now understand how a target market

is vital in the decision process for demographics, mission statements, and vision

statements. 

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AMM 350 Retail Buying

 

In this course I learned the advanced study of the retail buying

processes. Some of this study included demographics, 6 month

buying plans, strategy of sales forecasting, strategic positioning,

assortment and seasonal plans. I made purchased orders for

management for multiple apparel retail companies.

 

Click on the images on the left to see my finale product.

 

In the completion of this course I learned the importance of

critical thinking and problem solving when retail buying. This

taught me how to advance in my analytical skills. This course

helped me advance in my Excel, written, computer, and oral skills.

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AMM 270 Visual Merchandising/Store Design

 

The primary objective of this course is to understand the fundamentals of

visual merchandising in the apparel industry. We learned how to work in

teams to create window displays, floor plans, wall plan layouts, marketing

signage, website designs, and pop-up displays. 

 

Click on the images on the left to see some of my work and work done

in my group.

 

In this course I learned the importance of balance, theme, aesthetics, and

color in order for it to appeal to a target audience. Working in a team allowed

me to understand the importance of teamwork and communication in order

for the projects to become works of art. 

 

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AMM 381 Apparel Production

 

In this course we were asked to create a 6 baby garments and 6 preemie 

to donate to the Pomona Valley Hospital. I learned the apparel manufacturing

skills for garment quality, costing, production management, and production

systems. We used industrial apparel production equipment to learn mass

production processes. 

 

Click on the images on the left to see my finale product.

 

In the completion of this course I learned the different methods that 

are used in the textile production industry. I was able to use my sewing 

techniques and creative skills to create a garment appropriate for babies

of all ages that mothers can use. We created a multi-use baby blanket 

that can be changed into a burping cloth, a swaddling blanket, and

a changing pad.

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AMM 496 Issues in Apparel Retail Management

 

          The primary objective of this course was to address common problems in apparel retail store operations. This course helped to provide a foundation for the work I will be going into in apparel retail management. I learned to think critically by analyzing apparel retail store operations and their processes. I learned how to solve problems that are related to apparel retail store environments, human resource management, and inventory management. I also learned presentation and discussion skills that will help me in my future career.

 

            When conducting the assignment for cross-cultural behaviors I learned how to analyze and compare 3-4 countries on the cross- cultural dimensions. Retailers must understand cross-cultural differences before entering into new markets. We learned the Hofstede Research Model to understand how different cultures change from one another. This gave me knowledge onto whether a retailer should decide in going global and the different ways in which a retailer can go global into new retail markets with different entry modes. Understanding how to evaluate cultural differences skilled me on how international retail strategies and operations worked, in order for retailers to gain success and avoid risk.

 

            I learned how to conduct analysis of past retail cases and how to format an understanding on what to avoid or learn from this experience. In this course I gained the knowledge of how to research a company’s background, mission, organization, goals, key competitors, and retail strategies to understand their competitive advantages. Understanding the barriers in which a company can face in going global is important for the businesses success. This knowledge gives me the understanding of how to identify a company’s future risks and success and how to present this to my future superiors.